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課程名稱 |
臺商企業經營管理模式
Management And Business Model Of Taiwanese Enterprises |
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開課學期 |
112-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
陳厚銘 |
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課號 |
IB7093 |
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課程識別碼 |
724 M9800 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期一7,8,9(14:20~17:20) |
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上課地點 |
管二303 |
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備註 |
限碩士班以上
總人數上限：30人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
The course starts with the introduction on the internationalization of Taiwanese firms. Next, global configuration and resource allocation, subsidiary capability development and mandate expansion, Taiwanese investments in China and Southeast Asia, industrial upgrading and transformation, and globalization of late movers are discussed. Based on the foundation of the above, the course covers network linkages, resource dependence theory, and dynamic capabilities. Serval practitioner guest speakers from various business fields to be invited to share managerial experiences with students on an interactive discussion basis.
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課程目標 |
The aim of the course is to provide a solid understanding of the transnational management theory and business model of Taiwanese enterprises. It exposes students to the main issues in business strategy of Taiwanese firms, and helps them critically evaluate both fundamental ideas and recent developments. |
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課程要求 |
Students are required to comment on selected journal articles under the topics related to management and business model of Taiwanese Enterprises issues. And the formal requirements for the team project are two progress reports and a final presentation at the end of the class. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
待補 |
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參考書目 |
1. 改變世界: 中國傑出企業家管理思想精粹, 2017, 前程文化事業
2. 改變世界(二): 中國傑出企業家管理思想精粹, 2018, 前程文化事業
3. 改變世界(三): 中國傑出企業家管理思想精粹, 2019, 前程文化事業
4. 2017年台商經貿投資白皮書-越南篇
5. 2017, 2022年台商經貿投資白皮書-泰國篇
6. 2018年台商經貿投資白皮書-印尼篇
7. 2018年台商經貿投資白皮書-菲律賓篇
8. 供應鏈重組的領航地圖, 2021, 中華民國對外貿易發展協會
9.美中貿易戰, 戰什麼? 2021,時報文化出版社
10.晶片戰爭, 克里斯．米勒 (洪慧芳翻譯), 2023,天下雜誌出版社
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation and Reading Presentation: |
40% |
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2. |
2 short reports about the speech |
20% |
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3. |
Team Project |
40% |
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針對學生困難提供學生調整方式 |
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上課形式 |
提供學生彈性出席課程方式 |
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作業繳交方式 |
延長作業繳交期限, 學生與授課老師協議改以其他形式呈現 |
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考試形式 |
書面(口頭)報告取代考試 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1週 |
9/04 |
Introduction |
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第2週 |
9/11 |
The internationalization of Taiwanese firms;
The configuration and coordination of Taiwanese firms’ value-chain activities in an age of uncertainty (US–China trade war and COVID-19 pandemic) |
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第3週 |
9/18 |
The Impact of New Eastbound Policy and Southbound Policy on Taiwanese firms: Assessing the Impact of New Geopolitics on Taiwan's Industries |
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第4週 |
9/25 |
萬泰集團的全球布局與跨國經營 (張程欽董事長)
Succession in family business |
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第5週 |
10/02 |
The evolution of subsidiary mandates and capabilities
Regional and global strategies of MNEs |
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第6週 |
10/09 |
No Class |
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第7週 |
10/16 |
The Challenges and Opportunities of Taiwan's Semiconductor Industry's Eastbound Policy |
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第8週 |
10/23 |
伊雲谷的創新經營模式與全球布局 (蔡佳宏創辦人兼執行長)
The key success factors of Taiwanese firms ;
Industrial upgrading and transformation |
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第9週 |
10/30 |
Determinants of entry strategy in an emerging market ;
Winning in the emerging markets |
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第10週 |
11/06 |
運時通集團的創新經營模式與全球布局 (陳燕木董事長)
Emerging Markets Studies (Impact of emerging markets on marketing) |
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第11週 |
11/13 |
Area Studies of Main Emerging Markets (1) |
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第12週 |
11/20 |
泰達電創新經營模式與全球布局 (謝深彥前總裁)
Area Studies of Main Emerging Markets (2) |
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第13週 |
11/27 |
媚登峰集團的創新經營模式與國際化(陳炯瑜董事長)
Globalization of Late Movers (1) |
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第14週 |
12/04 |
Globalization of Late Movers (2) |
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第15週 |
12/11 |
Team Project Presentation and Discussion (I) |
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第16週 |
12/18 |
Team Project Presentation and Discussion (II) |
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